Be Cautious about Your Web Host; it Matters to Your Online Success
No business can even think of surviving without a powerful website catering the needs of online customers. In the competition of surpassing one another, what most businesses overlook is the importance of a good web hosting. It demands a little more effort and time to end up with the right host for your business. When purchasing hosting for your small business or personal website, it is important to consider a few of the following things.
Web Hosting Factors that Affect Website Ranking
A reputable web host may not improve your website’s rank in the SERPs or position your website at the top of your competitor’s. However, a bad host can easily decrease your chances to fortify the credibility for leading search engines, such as Google, Yahoo, Bing, etc.
With the constantly growing online marketing industry, customers now search for the reliable hosting service that is quick, reliable, affordable, ensures utmost server space, unlimited bandwidth, 24/7 customer support, and above all, user-friendly cPanel.
Uptime and Downtime
Uptime is basically the time demanded by a Web server to function and allow the visitors to view the information online. Whereas, the downtime is the amount of time when the server is down/dysfunctional and incapable of being used. When hiring a web host, try to check the uptime and downtimes claimed by the hosting company.
Make sure, the servers of your web hosts are reliable and fast. The speed of the hosting depends on the hosting type you have chosen for your website. There are different types of hosting services, like shared, managed, and dedicated hosting. If you have enough budget, you can go for managed hosting, as it is famous for the speed provided to the users. Many web hosts claim to offer unlimited website hosting to the customers, but you have to be sure that there are no hidden charges.
SSL or Online Security
Another important thing to note when hiring a web hosting company is the level of cyber security it provides to your website against cyber-attacks. If you have an online store where your customers are submitting their valuable information and making transactions, then your site definitely requires SSL certificate and utmost security so that your customers can purchase your products online without having a second thought about being scammed.
For those who are not aware of SSL, it serves as a secure bridge between the host and the browser of your web visitor. It shields the information against third parties and stops them from access anything transmitted to or from your website.
Many web host may charge you for SSL certificates, whereas you can also find some hosts offering these features as freebies. Therefore, it is better to conduct your research on the pricing packages of different reputed web hosts before you hire one.
It is important to choose the host judiciously. Make sure your decision is not solely based on the price factor. As stated in this post clearly, your hosting affects your online success and can have a bad influence on your website as well as your marketing efforts.